Elon Musk rebrands iconic Twitter blue chicken brand to ‘X’, ‘X.com’ now redirecting customers to Twitter

X marks the spot, and in additional methods than one. Twitter is now set to lose its iconic “blue chicken” brand in arguably what’s the most dramatic change to the micro-blogging website within the Musk regime. Elon Musk, its billionaire proprietor and former CEO, introduced that the social media platform’s iconic blue chicken brand will now be relabelled because the letter “X.”

The transfer retires the enduring Twitter brand in Musk’s rebranding effort to make Twitter an all-in-one “every thing app,”. Aside from the upcoming brand change, the X.com area has already began redirecting customers to https://twitter.com.

https://t.co/bOUOek5Cvy now factors to https://t.co/AYBszklpkE.

Interim X brand goes dwell later at present.

— Elon Musk (@elonmusk) July 23, 2023

Elon Musk introduced the transfer in a sequence of late-night tweets on Saturday, sharing that the chicken brand and the identify “Twitter” will quickly be bid adieu, and the social media firm will henceforth be referred to as X. The latter surprises completely no one, Musk has been calling the corporate X Corp ever since he purchased it final yr, and X Corp is already the official authorized entity identify of the social media firm. For individuals who want a reminder, a court docket submitting in California on April 4 had acknowledged that the identify Twitter Inc. “now not exists.”

“Interim X brand goes dwell later at present,” Musk had tweeted. And if this isn’t sufficient, Musk will even change what we name “tweets” as soon as Twitter’s model identify and brand formally modifications to X (on the time of writing the article, each the Twitter identify and chicken brand are seen). Musk wrote in a tweet on Sunday that after the change happens, the brand new identify for a tweet will probably be “an X.”

What would be the new identify for a tweet as soon as Twitter modifications its identify to X?

— WOLF (@WOLF_Financial) July 23, 2023

Musk’s obsession with the letter X is well-known. The letter “X” has been on nearly every thing Musk has touched for the final two-plus many years. X.com was the unique identify for Paypal, and options within the identify of Musk’s area firm – SpaxeX. It is usually within the identify for the Tesla SUV, and Musk already purchased the X.com area from Paypal six years in the past. In a late-night submit on Saturday, Musk tweeted that the X brand will change the Twitter blue chicken – which, together with the model identify, are usually not evidently lengthy for this world – as quickly as Sunday or Monday throughout the globe.

It stays to be seen whether or not relegating the blue chicken to the rubbish chute of web historical past brings an finish to Twitter’s troubles. The social media firm, working with a skeleton crew, has confronted quite a few upheavals, chaos, and troubles ever since Musk acquired the micro-blogging website – issues went so dangerous that advertisers opted to desert ship and pissed off Twitterati opted to hurry to Instagram’s Threads as an alternative (which already has over 150 million world downloads). For her half, Twitter CEO Linda Yaccarino appeared optimistic in regards to the change, claiming that “X will go additional, reworking the worldwide city sq..”